Media Buyer

Some Typical Challenges

How IRIS can help

Poor return on media investment due to delayed approvals

Visibility and easy access to campaign milestones/approvals

Conflicting objectives and deadlines

Personal email task reminders to people working on campaign

Task management across different agencies working on the campaign

Ready timeline templates with action streaming for campaign management

Manual client approval process

Easy online approvals for Media Buying Authorisation (MBA)

Missing the bigger campaign picture

Ready access to all key information for all stakeholders

The IRIS Advantage

  • Minimise frustration with automated MBA approval reminders
  • Clear audit trail of approvals and client comments
  • Better manage expectations of client and superiors
  • Manage campaigns by exception with ease
  • Ready access to all key campaign information