Some Typical Challenges

How IRIS can help

Pressure to deliver double digit growth

Higher sales as a result of managing innovation from idea to launch

Lack of Marketing KPI and investment visibility

Resource and investment are prioritised to maximise top line growth with clear KPIs

Lack of resource optimisation

Stronger brands from optimal  resource allocation across all campaigns and launches

Overall investment return maximisation

Speed to market with winning products

The IRIS Advantage

  • Ability to dynamically manage your product pipeline and milestones
  • Maximise return on marketing investment through better accountability and control
  • Proactively minimise failure risk through effective portfolio management
  • Ensure Executive team is aligned and collaborating to innovate.
  • Ready access for all stakeholders to key campaign information online