CFO

Some Typical Challenges	How IRIS can help
Pressure to deliver double digit growth	Brand led innovation from idea to launch
Lack of process visibility	Excellent visibility of milestones and resource allocation across all campaigns and launches
Optimise return while minimising risk	Effective portfolio prioritisation
Frustration with poor return on marketing investment	Overall investment return maximisation through speed to market with winning products
Resource and budget constraints	Opportunity to maximise investment return

The IRIS Advantage

Ensure that resource and investment are prioritised to maximise top line growth
Ability to dynamically manage your product pipeline and milestones
Maximise return on marketing investment through better accountability and control
Proactively minimise failure risk through effective portfolio management
Ensure Executive team is aligned and collaborating to innovate.