Digital Marketing Campaign Challenge Numero Uno – Delayed alignment among cross-functional teamsWritten by Joanne Woolford
When creating a Marketing Campaign it’s no surprise that there is usually only one department (marketing) that develops a strategy for the campaign. Marketing typically invests in a creative agency to help bring their ideas to life. Ideally, they will involve cross-functional teams (brand teams) before pushing a Promotional piece out into the field – but how soon is too soon to bring in the brand teams?
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