Market Development

Developing the market for new drugs has become more challenging today as regulators, payors, physicians and patients alike demand stronger evidence for efficacy, safety and value.

In this climate, cross-functional teams need to continually improve their processes for gaining superior insights about the market, preparing submissions for regulators, payers and key accounts.

Iris Pharma - Market Development modules provide pharmaceutical brand builders with a process framework and software tools with which they can implement and evolve cross-functional processes to better prepare the market for achieving the maximum impact for new brand initiatives. The four modules are:

Iris Brand Development Solution includes: