Iris Interactive who recently won the UK Market Entry Competition, sponsored by UKTI, and the prestigious 2010 Inspiration award for the "best of the best" ICT innovation in Australia; is taking its innovation global.

Iris Interactive's web-based software helps companies commercialise their products locally, regionally and globally. Iris has successfully entered the US market, already making its mark with customer wins.

Iris Interactive's software addresses a major gap in the market for managing all the product commercialisation activities. It empowers cross-functional teams from R&D, market access, marketing, finance, new product planning, sales and operations to collaborate and track all activities for launching and managing products. Customers achieve faster time to market, higher sales and stronger brands.

Customers from leading bio-pharmaceutical, healthcare and consumer companies report at least 10% reduction in time to market.

Leah Goodman, Director of Portfolio Development at sanofi-aventis comments; "Iris Interactive provides us with a quantitative tool that allows us to make effective resource decisions across business development and lifecycle product management from human resourcing right through to financials."

Iris Interactive's software is applicable to any industry. They are now entering the UK market.

Click here to see Iris Interactive in the Australian British Chamber of Commerce Quarterly E-Magazine