Iris Interactive wins UK - Market Entry (UK-ME) Competition

Jolyon Welsh - Acting British High Commissioner, Steve Hobbs and Christophe Capel - Iris Interactive, Nicole Backo, British Airways Regional Commercial Manager, South West Pacific

The British Airways UK Entrepreneur award was awarded to Iris Interactive.

Iris CEO, Janaki Joshi said: "We are thrilled to receive the recognition and support to enter the UK market for innovative businesses such as Iris Interactive and look forward to contributing to the patients, providers and payers in the UK and Europe".

Steve Hobbs, Iris' Business Development Director, Europe and Asia Pacific said:
"This is a fantastic opportunity for Iris Interactive and will fast track our expansion in the UK and then into Europe and enable us to help companies there, improve health outcomes; faster."

Iris Interactive fought off strong competition from some of NSW's fastest-growing and most innovative companies to win the UK Market Entry Competition.

Iris Pharma™ helps pharmaceutical and healthcare companies bring innovative and lifesaving medicines to patients faster.

Iris Pharma™ is the only product commercialisation software tailored for the pharmaceutical and Healthcare industry in the world.

Iris Pharma™ is the only product suite that comprehensively covers all the processes for launching and managing pharmaceutical and healthcare brands.

Our software is being used by over 3000 professionals in Marketing, Medical, Market Access, Agencies and Executives in many of the top pharmaceutical, healthcare and consumer companies of today.

Click here for the UK Trade and Industry (UKTI) media release

About UK ME - UK Market Entry Competition

The UK Market Entry (UK ME) competition is a forum to identify businesses with high growth potential. In partnership with UK Trade & Investment (UKTI) and a range of national and global sponsors, this competition has the potential to guide companies through the process of establishing a business in the UK and free up more time and resources to focus on growing the business.

This competition champions the Australian entrepreneurial spirit by celebrating and supporting successful Australian companies to internationalise and establish their businesses in the United Kingdom and Europe. The 2010 UK-Market Entry competition encourages business growth, expansion, exporting and entrepreneurship and has the potential to accelerate high-growth ventures.