Excellence in visual design

How We're Different

We recognize design is not necessarily 'fine art' in that it must consider goals, audience and functionality to be successful.

Custom Web Site Design & Content Production

Our reputation was built on our design work, since our first web site in 1995. Web site design must balance goals, attractiveness, and functionality. Our challenges have run the full spectrum - from companies with no corporate identity, to those where we refine or expand an existing design. Following is an overview of the design process:

Visual Concepts

Developing a graphic-user-interface is more than pretty pictures - it must be fast, functional and intuitive for visitors. Our first step is to present a series of screen images for review and approval.

This image shows some concepts submitted to one of our clients.
They chose the one in the middle with some adjustments

Web Graphic Production

Once a concept is approved, we move to making it 'web-ready' where we break up the graphics and navigation, apply 'roll-over' effects and produce the HTML layouts.

Templates and Stylesheets

Template development means creating an HTML layout of pages for use site-wide. They incorporate your graphic identity and navigation structure and are merged with static and data-driven content for dynamically built pages. Style sheets are text formatting style guides that ensure consistency across the site with text (i.e. headers, subheads, bylines, links, etc).

Note to Ad Agencies & Designers - Let us execute your concepts for the web! Iris Interactive can support your branding efforts and act as a collaborative partner.