Competitive marketing and promotion
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Our team has a background in advertising and marketing. In promoting your web site, as well as other marketing communication efforts, we recommend traditional principles that still work.
We employ search engine ranking optimization procedures as a standard part of our production process, and include registration as a part of every project.
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Online Marketing
For online promotion, we stay current with search engine technology to aid in registration and higher ranking. We have a wealth of research on specialized sites by region or industry and associated advertising opportunities. Our design staff has a background in marketing and traditional advertising and can recommend and produce coordinated advertising materials.
Following are options and methods for web site promotion:
Search Engine Registration
The first step we recommend with all clients is to get listed with internet search engines. The statistics are very high for users finding web sites through search engines. Even if you only have a domain name, we can set up a placeholder to start your site getting traffic.
Some more popular search engines include Alta Vista, Excite, Infoseek/Go, Google, Lycos, Hotbot, AOL, Northern Light, Microsoft Network, Looksmart and GoTo.com.
Our production standards include methods for optimizing the ranking of your site according to what keywords your audience would use to search for your site.
Internet Directory Listings
The oldest and most popular "directory" web site is Yahoo.com, which categorizes your site by industry or purpose. There are many more directories, from the Yellow Pages (www.realpages.com), to Microsoft's BCentral (www.bcentral.com) that offer free listings. There are also industry and region specific directories.
Iris Interactive can evaluate your best options and provide you with targeted research and budgets as applicable to generate traffic from such sites.
Note: Yahoo.com has begun charging $199 to perform a review of all Business/Commercial sites to consider the site for listing.
Other Marketing Efforts - Online and Traditional
We recommend that you use as many awareness efforts as your budget allows getting your site noticed. We can provide the following services:
- Research and preparation of online advertising options (ad banners, keyword purchases, etc) as they pertain to your goals and industry
- Research of related sites for free listing requests and writing email to those sites
- Preparation of site ad banners and icons
- Direct mail postcard design and production, including four-color printing
- Screen shot file of web site for use in press releases and news articles (free upon request)
- Write article about the web site for local newspapers and newsletters
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