Complete project planning and strategy

How We're Different

Nothing can compare with experience, especially in planning for a successful site. We have worked with several businesses since 1995 to develop a solid organizational structure and growth path.

Web Site Planning, Organization and Growth

We believe the success of any project relies on a thorough and detailed planning phase. We walk you through our proprietary questionnaire to get all specifications for your site. This tool is also very helpful because it brings up ideas to our clients they may not have considered.

Project Objectives

All elements of successful production depend on goal-focused development. We apply traditional marketing principles to online media and have considerable experience in structuring sites to direct audiences towards goals. Some items to consider:

What do you want your web site to help you achieve?
Do you want it to increase awareness? Generate referrals? Expand your reach?
Do you need fundraising? Increase or add value to membership in an organization?
Are you selling products or services online?
Do you want your site to save you money? Offer customer or vendor support? Replace an administrative function?
Who are your target audiences?
Are you upgrading or expanding an existing site? How is it not performing?
What are obstacles to overcome for your company or industry?
Who are your competitors?

Information Architecture

We help you map out an organization chart of navigation and content. With it we can also provide a detailed, line-item quote and production schedule.

Specifications

We interview you about all specifications regarding design, feature development, database needs, promotion, statistics, maintenance, and proper hosting environment.

Our Process

Our process is organized into the following outline:

I. Planning: Background & Set-up
II. Design: Visual Design & Content Production
III. Development: Web Application Development
IV. Marketing: Advertising and Promotion
V. Maintenance and Assessment: Web Site Maintenance and Performance
VI. Hosting

Learn more: Process