• Integrates with existing CRM systems
  • Define KOL profiles, segmentation and networking mapping
  • Manage all KOL activities with clearly defined processes and a common software platform
  • Track the effectiveness of the KOL program implementation

Actual Customer Results

  • Co-ordinated communication with the KOLs from Marketing, Sales and Medical
  • Better partnering and value added to KOLs across all tiers
  • Visibility of all KOL activities and better Return on Investment
  • Clear demonstration of value delivered by the medical team

Key product capabilities

  • KPI reports and an Executive Information System Dashboard
  • Unified and networked KOL management system to develop and execute a fully defined KOL strategic plan for your therapeutic areas and brands
  • Total visibility for your cross functional teams in managing all KOL activities throughout the product life-cycle
  • A strong collaboration network between your company and thought leaders resulting in superior advocacy and influencing
  • Integrates with other Iris Pharma™ modules

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