Marketing Director

Some Typical Challenges

How IRIS can help

Staff continuity management

Easy access to current and past brand information, plans and timelines

Maximise returns on marketing investments

Speed to Market with winning products

Visibility of project milestones

NPD management from idea to launch

Resource & budget constraints

Effective portfolio prioritisation

Deliver result with reduced headcount

Excellent visibility across all launches and campaigns

The IRIS Advantage

  • Ensure resources and investments are prioritised based on winning opportunities across the entire portfolio to maximise top line growth
  • Better visibility and ability to dynamically manage your new product pipeline and milestones
  • Maximise returns on investments through better accountability & control
  • KPIs, brand and category plans at your finger tips
  • All Marketing knowledge is retained for more efficient handling of staff turnover